Mobo Cruiser and Asa Products

Asa Products is a leader in the active, outdoor category thanks to our award-winning line of three-wheeled Mobo Cruisers. We provide customers of all ages a comfortable, easy to ride cruiser that encourages a fit and fun lifestyle. All Mobo Cruisers feature our patented unique steering mechanism and adjustable frame to make riding comfortable and relaxed and delivering a next level riding experience. With our patented three-wheel design, we strive to offer that “wow, wow, WOW”, experience for the whole family!

Company History

Asa has been in the active lifestyle products business for over 20 years. Asa Products, Inc. was established in 1998 as a Minority and Female Owned Business Enterprise. Asa is globally recognized with satellite offices in Taiwan, China, and Germany. Asa has used the wisdom and experience gained in its success in business and its commitment to build strategic alliances, strong brand recognition and substantial good will with consumers.

The Heart Behind the Mobo Brand

From the Founder & CEO, Melody Hsieh-Hornstra: "People ask me all the time: “Why bikes? How did you come up with the idea for Mobo Cruiser?” That is a great question. Maybe to many, I don’t seem like a bike person. Mobo Cruiser was created because of my childhood, and the way I grew up.

"When I tell you that I grew up without any toys, you probably won’t believe me. I didn’t have Barbies or Legos when I was growing up. A bicycle was out of the question. My siblings and I played hide-and-seek in my parents’ auto parts factory; and because we didn’t have any toys, a cardboard box was our play house. We often had lots of cuts or bruises on our faces, arms, and legs from running around in the factory. My clothes were permanently stained with grease and oil from the machines from when we would run around and hide behind them.

"Since I didn’t have toys or a bike when I was young, I created the Mobo Cruisers so that kids can enjoy and have a "first bike" ride moment that they look back as a special memory when they grow up. My heart and dream is for all kids – whatever their background – is to have toys they love and a first bike. Every child should be able to enjoy the feeling of their first bike ride that they will always remember."

Read more about the Founder & CEO, Melody Hsieh-Hornstra


It is the mission of Asa Products to provide a "WOW, WOW, WOW" experience through our service, innovations, quality, and style. Our number one priority is to develop and deliver products that improve the lives of others and encourage a fit and fun lifestyle.


To become the global leader within the active lifestyle product industry through luxury brands, stylish and innovative products, and creating a wow experience in people's lives.

Wow to Customers

Asa promises to provide superior family friendly and accessible customer service in its effort to achieve 110% customer satisfaction and Wow experiences. Asa also promises to bring the most innovative, stylish, compelling, high-quality and family oriented products to the market that improve the lives of and completely delight consumers. We only work with innovative high quality products that meet the very highest standards in excellence in manufacturing.

Wow to Business Partners

Asa promises to deal fairly and honestly with business partners to develop and administrate superior business solutions that accommodate mutual success. We are fanatical about ensuring the success of our partners. We have earned and maintained the trust of some of the largest national retailers for long term business relationships.

Wow to Employees

Asa promises to provide a culturally diverse and team-oriented workplace that is friendly and fosters goal oriented teamwork, mutual success and growth. Asa encourages a fun & fit culture through fitness challenges and supports the continued educational advancement of its team members and offer a variety of benefits and perks.

Wow to Our Community

Asa promises to be a socially and environmentally friendly commercial organization which supports charitable organizations and community improvement programs on both a local and national levels.